Named a Top College Admission Resource for 2023 by

Featured on NPR as “Book of the Day” and on Market Place 

Highlighted in Black Enterprise and  Grown & Flown

“Game Changer, and long overdue” – Angel B. Pérez, CEO – National Association for College Admission Counseling

Important, timely, and smart” – Rebecca Walker, Award winning Author and Activist

“A must-read resource for counselors, mentors, and educators” –  L. M. Roziers former Assistant Superintendent

UTC Statement on Supreme Court Ruling on Race Conscious College Admissions

Upcoming Events

Scheduling Events

Whether you represent a high school, middle school, community-based organization, or parent group, we want to connect with you. Please contact us at info@understandingthechoices with your name, school or organization, and the ideal date you are interested in having us speak to your group.

Understanding the Choices

is the extension of the best-selling book The Black Family’s Guide to College Admissions: A Conversation About Education, Parenting, and Race. The aim of the book is to lead the discussions about reimagining what educational success looks like for Black families. Considering the many financial and cultural decisions that are being made to advance our children, the goal must be to identify the challenges and propose solutions.

Seasoned college admissions experts Timothy Fields and Shereem Herndon-Brown pull from their unique professional perspectives to cover everything from applications to admissions. Their distinct professional and personal differences combine to offer impactful information. Their comprehensive experience in both secondary and higher education allows them to offer advice on how to navigate the college admissions process in a way that very few can.

Given their different respective personal journeys with Timothy having attended a Historically Black College and University (HBCU) and. Shereem a Predominantly White Institution (PWI), they are well-equipped to identify the key cultural differences between the two as well as share how college and college admission has changed in the last three decades. Given their knowledge, they are very aware of what Black families and educators who work with Black children need to consider and prioritize in this process.

"Finding the right college is a challenge for all students. However, Black families face additional challenges and questions while navigating the admissions process."

Timothy Fields
-Senior Associate Dean of Admission, Emory University
Shereem Herndon-Brown
-Founder & CEO of Strategic Admissions Advice

Application to Admission Podcast

How does college admissions work? Glad you asked! Join Tim and Shereem for fun, intelligent dialogue about all things education, parenting and race. 

Be a Part of the Conversation

Understanding the Choices and The Black Family’s Guide to College Admissions: A Conversation About Education, Parenting, and Race was created for parents, students, educators, and allies who want the best for Black children. We want everyone to read our book and align themselves with our commitment to closing the college admissions information gap.

Our Audience has Included:

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